Return to Sender

 

Return to Sender was my first exploration into interactive magazines. I found that most digital publications are simple translations of the print medium onto a digital screen. They were lacking a richness and diversity of content that the digital format could offer.

My aim was to use digital interaction to my advantage, creating a rich narrative aided by digital content used in a more exciting ways. I additionally chose to format my magazine as a continuous story, rather than the traditional format of sorting content into categories.

View sample here.

 
 
 

Sometimes you need get a little lost

The theme of the first issue is "Lost & Found”. All stories were collected anonymously from participants on Craigslist and other social media sites. I created a story submission site so people could submit their stories based on a series of questions/prompts that fit the theme of the first issue. I gathered over 40 stories in total and arranged them throughout the magazine to create a loose narrative.

 
 

Logotype

After deciding on the name “Return to Sender”, I knew the logo needed to be reminiscent of a postage mark. I started with a more strict translation of the circle and text, then abstracted that notion to the overlapping hexagon pattern seen in the final logo.

 
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Visual Identity

My initial thoughts on imagery used bolder, more jarring colors and overlays. I quickly toned down the color palette, favoring the washed out tones of the old photographs I was using from the Flickr Commons archive. I also wanted the theme of “Lost & Found” to be a quieter, more contemplative journey. Reading this magazine was intended to be a longer process. Reading this magazine was supposed to be the equivalent of looking through an old photo album or diary, where the user could have moments of delight as they made their way through the stories.

 

 

Mood board

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